is the process of conveying your company's purpose through visual graphics. This visual communication is vital to your businesses identity
, as it serves to present all of your marketing in a single cohesive package. The Studio 57 graphic design process starts by collecting your ideas, which the graphic design team then transforms into a visually meaningful and appealing design. If this is done properly, your message strikes a chord with your target audience, and they will want to learn more about your vision.
The Graphic design process starts with designing a logo. Graphic Design also includes the design of advertisements, branding, and packaging.
There are three types of logos to consider:
Symbolic Logos are symbols that are easily recognizable. Examples of these are: Macintosh Apple, Nike's Swish, or NBC's Peacock.
Logotypes are designed with text only. There are infinite possibilities with typography, and these logos are popular because they display your company's name. Famous examples include: IBM, CNN, and FedEx.
Combination Logos are the best of both worlds, and these logos use symbolism and typography. These are easily recognizable and understood. Great examples are: Starbucks, Pizza Hut, and McDonalds.
A great advertisement design is paramount to your advertising campaign's success. An extraordinary advertisement motivates your target audience to buy what you're selling so it's important that this is presented the right way. Studio 57 excels at composing advertisements with your logo, correct hierarchy to your text, and other assets in order to win more customers.
Branding is crucial, and unifies all of your businesses' visual designs. From your logo to your website, all of your visual assets should be designed as a single, unique entity. For example, the color you use in your logo should also appear in you website, advertisements, packaging, and business cards.
Proper packaging is vital to any business that distributes products. Your packaging must be designed in a visually striking manner, while conveying the image of your company. The composition of images, type, and your logo are extremely important, and Studio 57 strives to follow these guidelines when designing the perfect package for you.
The Aperture logo is a combination logo that symbolizes the aperture ring of a camera and a roll of film. Keeping their branding intact, the business card has the texture of a camera case along with their logo. This design package was finished with a simple advertisement flyer for Aperture Photography.
A classic business identity package, the set put together for Metrics Technologies includes everything for a startup business. Capturing the technological vibe in each asset, this identity package includes a logo, business card, letterhead, and envelope.
The Velocity Motors logo design captures the feeling of driving a performance sports car. The Velocity Motors branding package also includes a stylized business card and a full spread magazine advertisement.
The Wilson Flooring leaf is symbolic for their dedication to using sustainable wood flooring products. Rounding out their package is a business card and brochure that highlights their multiple flooring specialties.
The Saffron logo is an excellent example of a combination logo. Simple and interesting, this logo works well printed, or as an outdoor sign. The Saffron logo is incorporated into the menu, which conveys the restaurants elegant atmosphere.
Capturing the feel of historic Hyde Park, the Hyde Park Pub and Grill menu was redesigned to make room for their new items. The Hyde Park Pub is known as a sports bar, and Studio 57 incorporated different imagery to coincide with multiple sports seasons.